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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices

ISBN 9781442525207
Edition 2 ed
Publisher Pearson Education Australia (TAFE)
Author(s)
Publication Date
Overview
Brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues they have faced in recent times. Andrew Hughes, Australian National University; Bill Chitty, Murdoch Business School; Geoff Fripp, University of Sydney.
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