Marketing: Real People, Real Choices

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Marketing: Real People, Real Choices

ISBN : 9781442525207
Publisher : Pearson Education Australia (TAFE)
Author(s) :
Publication Date :
Edition : 2 ed
Overview Brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues they have faced in recent times. Andrew Hughes, Australian National University; Bill Chitty, Murdoch Business School; Geoff Fripp, University of Sydney.

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