Marketing: Real People, Real Choices

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Marketing: Real People, Real Choices

ISBN : 9781442552722
Publisher : Pearson Education New Zealand
Author(s) :
Publication Date :
Edition : 2
Overview Marketing: real people, real choices introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer (in New Zealand or Australia) faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the platform to introduce students to the fundamentals of marketing in a real world. Throughout the text students are encouraged to think critically. Marketing: real people, real choices is suitable for students studying introductory marketing courses.

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