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Marketing: Real People

Marketing: Real People

ISBN 9781442552722
Edition Nz ed
Publisher Pearson Education New Zealand
Author(s)
Publication Date
Overview
A celebration of the best of New Zealand marketing. Marketing: real people, real choices introduces marketing from the perspective of real people making real choices. Each chapter introduces a real marketer in a real New Zealand organisation faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the platform to introduce students to the fundamentals of marketing in a real world. Throughout the text students are encouraged to think critically. Marketing: real people, real choices is suitable for students studying introductory marketing courses. View Sample Pages
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