Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world.
The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.MyMarketingLab is a personalised, interactive learning experience that integrates homework, tutorial assistance, guided solutions and textbook content. It saves you time and helps you focus on what you really need to learn and review, by targeting the learning objectives in each chapter of Marketing: Real People, Real Choices by Solomon.
With MyMarketingLab you get access to engaging learning tools, activities, videos, marketing simulation exercises and a time-saving Study Plan which diagnoses your areas of weakness.
The duration of access to MyMarketingLab is set by your instructor for your specific unit of study.
Note: MyMarketingLab is not a self-study product and should only be purchased when required by an instructor.
Connect with Pearson Support for assistance with registration, signing in, browser settings, plug-ins, or other system requirements.