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9314994249576

Marketing : Real People, Real Choices + Strategic Communication

ISBN 9314994249576
Edition 2nd
Publication Date
Publisher Pearson
Author(s)
Overview
Marketing: Real People, Real Choices again brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times.Few texts can rival Marketing: Real People, Real Choices in providing your students first-hand analysis of the real issues they can face as they embark on their careers in marketing. This unique approach encourages students to think both critically and ‘outside the box’.
Overview
Marketing: Real People, Real Choices again brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times.Few texts can rival Marketing: Real People, Real Choices in providing your students first-hand analysis of the real issues they can face as they embark on their careers in marketing. This unique approach encourages students to think both critically and ‘outside the box’.

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