Marketing : Real People, Real Choices + Strategic Communication
OverviewMarketing: Real People, Real Choices again brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times.Few texts can rival Marketing: Real People, Real Choices in providing your students first-hand analysis of the real issues they can face as they embark on their careers in marketing. This unique approach encourages students to think both critically and ‘outside the box’.
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