Marketing Research: 3rd Asia-Pacific edition

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Marketing Research: 3rd Asia-Pacific edition

Course Codes : MKTG202, MKT20019, MKT560
ISBN : 9780170236027
Publisher : Cengage Learning Australia
Author(s) :
Publication Date :
Edition : 3rd
Overview Marketing Research 3rd AsiaaEURO"Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text.


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