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Marketing Research

Marketing Research

ISBN 9781119255123
Edition 12
Publication Date
Publisher Wiley
Author(s)
Overview
Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro framework to help students understand the big picture.

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