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MARKETING RESEARCH

MARKETING RESEARCH

ISBN 9780074714218
Edition 2
Publication Date
Publisher McGraw-Hill Australia
Author(s)
Overview
Tailor-made for TAFE, the second edition of Boyce's Marketing Research keeps its practical focus and easy readability while catering to the updated training packages, diversifying market needs and new technologies.

Marketing Research covers the design of research projects and surveys, focus groups, interviewing, research analysis, reporting and ethics. Each chapter includes learning objectives, examples, key terms, technology updates, critical thinking questions and case-studies, capped off with up to 30 end-of-chapter review questions. Solutions to all questions and case-study tasks are provided to teachers via an Instructors Manual, featuring a range of classroom support tools.

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