Marketing Research

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Marketing Research

ISBN : 9780074714218
Publisher : McGraw-Hill Australia
Author(s) :
Publication Date :
Edition : 2nd
Overview Tailor-made for TAFE, this second edition is a practical, student- friendly text, revised to reflect modern marketing practice. Covers marketing information systems, consumer privacy and the impact of the internet as well as tackling the nuts and bolts of market research.



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