Marketing Research, International Edition

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Marketing Research, International Edition

Course Codes : MKT3MRE, MKT00106, QM367, MKT5AMR
ISBN : 9780273768517
Publisher : Pearson Education Limited
Author(s) :
Publication Date :
Edition : 7
Overview

For undergraduate marketing research courses. 

The “nuts and bolts” of marketing research.

Marketing Research gives students a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

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