Marketing Research

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

Marketing Research

ISBN : 9781118156636
Publisher : John Wiley & Sons Inc
Author(s) :
Publication Date :
Edition : 11th
Overview This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.

$163.76

BackOrder

Leaves warehouse in 3 - 5 business days

List Price : $181.95

Savings : $18.19

$90.98

Out of Stock

Due Date 12/07/2017

List Price : $181.95

Savings : $90.97