Marketing Research

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

Marketing Research

ISBN : 9781743078761
Publisher : McGraw-Hill Australia
Author(s) :
Publication Date :
Edition : 4 Rev ed
Overview Marketing Research provides a contemporary and managerially relevant discussion of the key principles in the dynamic field of marketing research. The authors take an application-oriented approach, providing students with the tools and skills necessary to solve business challenges and exploit business opportunities. It strikes the right balance between quantitative and qualitative data discussions encouraging an understanding of best practice in data collection and analysis, supported by strong theoretical discussion and relevant case studies.The fourth edition has a new industry voice with insights from Ken Roberts, founder and president of Forethought Research. Ken's industry cases, Food for Thought, tie theory to real world business practice using experiences from clients in ANZ, Asia and the US.This fourth edition has been revised and updated with streamlined chapters, increased coverage of social media, and all new end of chapter material. Students and instructors have access to a thorough digital package offering quizzes, exercises, and SSPS data sets.

$118.00

In Stock

Leaves warehouse in 1 business day

List Price : $159.95

Savings : $41.95

$76.78

In Stock

Leaves warehouse in 1 business day

Due Date 12/07/2017

List Price : $159.95

Savings : $83.17

$89.00

Out of Stock

List Price : $159.95

Savings : $70.95