Marketing Research: An Applied Orientation

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Marketing Research: An Applied Orientation

ISBN : 9780724810161
Publisher : Pearson Education Australia
Author(s) :
Overview A lively and practical text, this book is ideal for both undergraduate and graduate courses in marketing research. All three Australian authors have extensive experience as teaching academics, researchers and practitioners. It is the only Australian/New Zealand text which balances qualitative and quantitative aspects within its

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