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Marketing Research: An Applied Orientation with SPSS

Marketing Research: An Applied Orientation with SPSS

ISBN 9780131219786
Edition 4 International ed
Publication Date
Publisher Prentice-Hall
For MBA and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. This international leader in marketing research texts presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from a manager's perspective, the fourth edition emphasizes emerging trends in marketing research, ethical and global implications, and the continuing integration of new technologies.

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