Marketing Research: An Applied Orientation with SPSS
Publication Date :
1 Jan 2004
4 International ed
For MBA and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. This international leader in marketing research texts presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from a manager's perspective, the fourth edition emphasizes emerging trends in marketing research, ethical and global implications, and the continuing integration of new technologies.