Marketing Research: An Applied Orientation with SPSS

Free Shipping over $50

and free returns nationwide (rentals only)


Money Back Guarantee

Marketing Research: An Applied Orientation with SPSS

ISBN : 9780131219786
Publisher : Prentice-Hall
Author(s) :
Publication Date :
Edition : 4 International ed
Overview For MBA and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. This international leader in marketing research texts presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from a manager's perspective, the fourth edition emphasizes emerging trends in marketing research, ethical and global implications, and the continuing integration of new technologies.


Out of Stock

Sign up to get notified when this product is back in stock

List Price : $122.95

Savings : $6.15