Marketing Research and Spss 10.0

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

Marketing Research and Spss 10.0

ISBN : 9780130332103
Publisher : Prentice-Hall
Author(s) :
Overview For graduate level marketing research. This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. Includes 10.0 SPSS in back of every student copy.

$99.70

Out of Stock

Sign up to get notified when this product is back in stock

List Price : $104.95

Savings : $5.25