Marketing Research and SPSS 11.0

Free Shipping over $50

and free returns nationwide (rentals only)


Money Back Guarantee

Marketing Research and SPSS 11.0

ISBN : 9780131205406
Publisher : Prentice-Hall
Author(s) :
Publication Date :
Edition : 4 International ed
Overview For the undergraduate course in Marketing Research. This market-leading textbook returns with an abundance of new and updated exercises, coverage, and features. Most notable is a special emphasis on online marketing research. While traditional marketing research techniques have remained, online marketing research methods have bloomed. Online marketing research examples and applications have been infused throughout the text to help students understand how the Internet and new technologies have revolutionized the marketing research industry. A book cannot succeed on new features and topics alone. With every new edition, reviewers and adopters complement these authors for an approach that is innovative yet approachable and reliable. This text is written with the undergraduate student in mind. Exercises and cases have been checked for accuracy. Every book is packaged with SPSS-Student Edition on CD-ROM and SPSS material is integrated throughout the text.


Out of Stock

Sign up to get notified when this product is back in stock

List Price : $104.95

Savings : $5.25 (5% off)

or buy now & pay later with