• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Marketing Research: Asia-Pacific Edition with Student Resource Access 6 Months

Course Codes : MARK2052, MKTG202, MKTG2113, MKT20019

Marketing Research: Asia-Pacific Edition with Student Resource Access 6 Months

ISBN 9780170369824
Edition 4th
Publication Date
Publisher Cengage
Author(s)
Overview
Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its ‘learning by doing’ approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.

Leaves warehouse in 1 business day

Savings : $37.94 (23% off)

or buy now & pay later with

Savings : $52.98 (32% off)

or buy now & pay later with

Related Searches