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Marketing Research, Global Edition

Course Codes : MKT00106, MRKT19038

Marketing Research, Global Edition

ISBN 9781292153261
Edition 8
Publication Date
Publisher Pearson Education
Author(s)
Overview

For courses in global marketing.

 

Marketing Research: The Fundamentals

The Eighth Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.

 

This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

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