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Marketing Research PAC

Marketing Research PAC

ISBN 9780170186612
Edition 2
Publisher Cengage Learning Australia
Author(s)
Overview
This online access includes: Search me! Marketing - full text articles at your fingertips Marketing Central - student quizzing, case projects, exploring the internet with weblinks, datasets, crosswords, flashcards, project templates, video examples Qualitrics - Take an online survey using Qualitrics, a web- based survey tool. Use the data collected from this survey to do data analysis. You can also use Qualitrics to design and deploy your own surveys

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