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 Marketing Research Printed Access Card

Marketing Research Printed Access Card

ISBN 9780170186612
Edition 2
Publication Date
Publisher Cengage Learning Australia
Author(s)
Overview
This online access includes: Search me! Marketing - full text articles at your fingertips Marketing Central - student quizzing, case projects, exploring the internet with weblinks, datasets, crosswords, flashcards, project templates, video examples Qualitrics - Take an online survey using Qualitrics, a web- based survey tool. Use the data collected from this survey to do data analysis. You can also use Qualitrics to design and deploy your own surveys
Overview
This online access includes: Search me! Marketing - full text articles at your fingertips Marketing Central - student quizzing, case projects, exploring the internet with weblinks, datasets, crosswords, flashcards, project templates, video examples Qualitrics - Take an online survey using Qualitrics, a web- based survey tool. Use the data collected from this survey to do data analysis. You can also use Qualitrics to design and deploy your own surveys

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