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Marketing (RLE Marketing)

Arnold K. Weinstein · ISBN 9781138980518
Marketing (RLE Marketing) | Zookal Textbooks | Zookal Textbooks
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Publisher Taylor and Francis
Author(s) Arnold K. Weinstein
Subtitle The Management Way
Published 26th November 2015
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The Management Way

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

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