Marketing Strategy

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

Marketing Strategy

Course Codes : 200087, MM316, MM316, MKTG3000
ISBN : 9781743078778
Publisher : Mcgraw Hill
Author(s) :
Publication Date :
Edition : 3rd
Overview Marketing Strategy: a decision focused approach moves beyond the traditional 4 P approach in other marketing titles by utilising the broader analytical framework of competitive strategy. The text offers a clear and comprehensive overview of marketing strategy, beginning with analysis of marketing relationships, moving to key steps in the strategic planning process and ultimately the creation and implementation of such strategies. This edition includes 13 new APAC case examples selected for their recognisability to both local and international students. More examples of entrepreneurial companies using strategic tools taps into growing student interest in entrepreneurship while material on the marketing implications of today’s digitally and socially networked world has been completely revamped for relevancy. Marketing Strategy is more pedagogically friendly than ever with new learning objectives tagged against key sections of the text. The case studies with accompanying questions and solutions move students from theory to application while the end-of-chapter exercises facilitate practice of essential marketing planning skills.

$98.70

In Stock

Leaves warehouse in 1 business day

List Price : $129.95

Savings : $31.25

$64.95

In Stock

Leaves warehouse in 1 business day

Due Date 12/07/2017

List Price : $129.95

Savings : $65.00