• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Marketing Strategy

Marketing Strategy

ISBN 9781137526236
Publication Date
Publisher Palgrave MacMillan
Author(s)
Overview
- Integrates state-of-the-art data analytic techniques into all aspects of the strategic planning process, allowing managers to make more effective data-based decisions - Provides over 250 diverse marketing examples from 25 countries and most industry segments, showing how various processes, tools, and frameworks apply to many different businesses, countries and situations - Integrates easily with data analysis (e.g. MEXL, SPSS, SAS) and market simulation (e.g. Markstrat) software, to provide hands-on access to marketing strategy through experiential learning tools - A companion website provides a rich assortment of additional resources for both students and lecturers, including datasets, a test bank, videos introducing each of the chapters of the book, an instructor?s manual and syllabi, and PowerPoint slides - Clear page design with in-built pedagogical features to help students learn effectively - Glossary at the back of the book clarifies terms used within the industry

Out of Stock

Sorry but this item is out of stock, please check back again soon.