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Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

ISBN 9780273655169
Edition 3 ed
Publication Date
Publisher Financial Times Prentice Hall
Author(s)
Overview
"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

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