Marketing Strategy and Competitive Positioning

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Marketing Strategy and Competitive Positioning

ISBN : 9780273655169
Publisher : Financial Times Prentice Hall
Author(s) :
Edition : 3 Rev ed
Overview "Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.


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