• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

ISBN 9780273655169
Edition 3 Rev ed
Publisher Financial Times Prentice Hall
Author(s)
Overview
"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
Out of Stock

Savings : $3.90 (5% off)

Sign up to get notified when this product is back in stock

or buy now & pay later with