• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Marketing Strategy, Text and Cases

Course Codes : BMA351

Marketing Strategy, Text and Cases

ISBN 9781285073040
Edition 6 Rev ed
Publisher South-Western College Publishing
Author(s)
Publication Date
Overview
MARKETING STRATEGY 6th edition emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow.
Limited Stock

Leaves warehouse in 1 business day

Savings : $29.83 (20% off)

or buy now & pay later with
Out of Stock

Due Date 12/12/2017

Savings : $76.48 (50% off)

or buy now & pay later with

Related Searches