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Marketing: The Core

Marketing: The Core

ISBN 9780074716182
Edition 1st
Publication Date
Publisher McGraw-Hill Australia
Author(s)
Overview
This regional adaptation provides a concise approach to the dynamic and challenging field of marketing and demonstrates the knowledge and experience of the text authors. Marketing: The Core is written to cater for students studying marketing today, using language and examples they are familiar with. It allows lecturers to have a conversation with their students about marketing. It takes an active learning approach and combines many real-world examples, theory, cases, exercises and artwork.

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