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Marketing with MyMarketingLab

Marketing with MyMarketingLab

ISBN 9314994244083
Edition 2nd edition
Publisher Pearson Education
Author(s)
Publication Date
Overview
Brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues they have faced in recent times. Andrew Hughes, Australian National University; Bill Chitty, Murdoch Business School; Geoff Fripp, University of Sydney.
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