• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Mass Communication Theory: Foundations, Ferment and Future

Mass Communication Theory: Foundations, Ferment and Future

ISBN 9780534560881
Edition 2 Rev ed
Publisher Wadsworth Publishing Co Inc
Author(s)
Overview
This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this editionu-now streamlined to increase accessibilityu-traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues. The Second Edition includes new coverage of the Internet, as well as many updated examples."

Out of Stock

Sorry but this item is out of stock, please check back again soon.