Meetings, Expositions, Events & Conventions: An Introduction to the Industry

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Meetings, Expositions, Events & Conventions: An Introduction to the Industry

Course Codes : MKT01420
ISBN : 9780132719919
Publisher : Pearson Education (us)
Author(s) :
Publication Date :
Edition : International ed of 3rd revised ed
Overview The Meetings,Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, MEETINGS, EXPOSITIONS, EVENTS & CONVENTIONS, 3/e moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. (Using the Delphi method, even the text's topics were selected based on industry input.) Now in its third edition, this revision features over 30 new case studies, the latest statistics and a new chapter devoted to green meetings and social responsibility.

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