The key questions students of first year economics ask themselves are: 'Why am I here?" and "Will I ever use this?' Microeconomics answers these questions by demonstrating that real businesses use economics to make real decisions every day. Each chapter of the text opens with a case study featuring a real business or real business situation, refers to the study throughout the chapter, and concludes with An Inside Look-a news article format which illustrates how a key principle covered in the chapter relates to real business situations or was used by a real company to make a real business decision. This edition of Microeconomics has been revised to provide students with the most up-to-date and relevant content they need to succeed in the field of economics. Once again all chapters contain examples to demonstrate the practicality and relevance of economics to decision making that students may be currently involved with. Hubbard presents economics as a dynamic, relevant discipline for students. Microeconomics by Hubbard can also be packaged with MyEconLab, a motivating, interactive learning system that integrates homework, tutorial assistance and guided solutions with a complete eBook version of this text. Study time and exam preparation are optimised with an unlimited number of practice exercises loaded with algorithmically generated variables.