Real examples. Real companies. Real business decisions. Better learning outcomes.
Microeconomics is the most engaging introductory economics resource available to students today. Using real businesses examples to show how managers use economics to make real decisions every day, the subject is made relevant and meaningful.
Each chapter of the text opens with a case study featuring a real business or real business situation, refers to the study throughout the chapter, and concludes with An Inside Look—a news article format which illustrates how a key principle covered in the chapter relates to real business situations or was used by a real company to make a real business decision.
Solved problems in every chapter motivate learners to confidently connect with the theory to solve economic problems and analyse current economic events.
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MyEconLab was designed with a single purpose in mind: to improve the results of all Economics students, one student at a time. And paired with the new Australian edition of Microeconomics by Hubbard, MyEconLab creates a better teaching and learning experience—for instructors and students.
This powerful eLearning system helps instructors to create a variety of automatically graded learning activities based on the learning objectives in each chapter. Students are motivated to learn from their mistakes and to work through a personalised study plan which improves their results.
MyEconLab is supported when you need it: 24 hours a day, 7 days a week by Pearson 24/7.