Microeconomics: An Intuitive Approach

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Microeconomics: An Intuitive Approach

ISBN : 9781305115941
Publisher : Cengage
Publication Date :
Overview Present microeconomic theory as a way of looking at the world with MICROECONOMICS: AN INTUITIVE APPROACH, 2E. This book combines intuition, conversational writing, everyday examples and outstanding graphs to set a new standard for clarity and rigor without requiring any background in calculus. The author builds on the foundation of individual behavior, demonstrating economic intuition while developing conceptual thinking skills with carefully written analysis. Initial chapters prepare students to understand supply, demand and equilibrium. The book offers unprecedented flexibility in topical coverage with four distinct paths, including a non-game theory path through microeconomics, a path emphasizing game theory, a path highlighting policy issues, or a path focused on business. MindTap is now available with interactive, animated Video Graph Presentations and Progression Graphs that decompose economic concept graphs into finite steps that students can walk through.

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