Microeconomics and Behavior
Publication Date 6 Jan 2014
OverviewRobert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economic analysis and human behavior. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œEconomic NaturalistsÃƒÂ¢Ã¢â€šÂ¬Ã‚Â who see the mundane details of ordinary existence in a sharp new light.