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Microsoft Dynamics CRM 4 For Dummies

Joel Scott, David Lee, Scott Weiss · ISBN 9780470343258
Microsoft Dynamics CRM 4 For Dummies | Zookal Textbooks | Zookal Textbooks
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$44.95
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Publisher John Wiley & Sons Inc (US)
Author(s) Joel Scott / David Lee / Scott Weiss
Edition 1
Published 20th June 2008
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Customer relationship management, or CRM, is certainly a hot topic
in business today. If you have a small or medium-sized business,
chances are you?re already aware of all it can do for you.
But with so many options and so much to think about, how do you get
a CRM system in place with a minimum of hassle? Well, Microsoft
Dynamics CRM 4 For Dummies
is a great place to start!

Written by veteran CRM experts Joel Scott and David Lee, this
friendly guide will have you understanding and using
Microsoft?s CRM solution in a jiffy. Whether you?re
considering a CRM system for the first time or you?ve decided
to switch from another system to Microsoft Dynamics CRM, this book
will make it easy to:



  • Maintain and manage all your customer information

  • Personalize Microsoft CRM to work for your business

  • Set up CRM to support sales, marketing, and customer
    service

  • Use the Outlook client

  • Manage territories and business units

  • Create and manage activities

  • Generate quotes and invoices

  • Implement and manage a marketing campaign

  • Work with contracts, and much more


Microsoft Dynamics CRM 4 For Dummies is packed with
information on the latest version, It will help you get a unified
view of your customer information and interactions through
integrated sales, marketing, and customer service features. And
that, as every business owner knows, is important to improving your
bottom line!

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