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MKTG3 With Student Resource Access 12 Months (3rd)

Course Codes : MKT10007, MKT00075
ISBN : 9780170355506
Publisher : Cengage
Author(s) :
Publication Date :
Edition : 3
Overview A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course.
Continuing to pave a new way to both teach and learn, MKTG3 is designed to truly connect with today’s busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.
MKTG3 delivers a fresh approach to give students what they need and want in a text.


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