MP Consumer Behavior with DDB Data Disk

Free Shipping over $50

and free returns nationwide (rentals only)


Money Back Guarantee

MP Consumer Behavior with DDB Data Disk

ISBN : 9780077645557
Publisher : McGraw Hill Higher Education
Author(s) :
Publication Date :
Edition : 12 Rev ed
Overview "Consumer Behavior: Building Marketing Strategy" provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.



Leaves warehouse in 5 - 9 business days

List Price : $212.95

Savings : $36.20


Out of Stock

Due Date 12/12/2016

List Price : $212.95

Savings : $110.73