• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

MP Consumer Behavior with DDB Data Disk

MP Consumer Behavior with DDB Data Disk

ISBN 9780077645557
Edition 12 Rev ed
Publication Date
Publisher McGraw Hill Higher Education
Author(s)
Overview
"Consumer Behavior: Building Marketing Strategy" provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Leaves warehouse in 3 - 7 business days

Savings : $53.24 (25% off)

or buy now & pay later with

Due Date 16/07/2018

Savings : $110.73 (52% off)

or buy now & pay later with

Related Searches