International Business: The Challenge Global Competition W/ Cesim Access Card

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International Business: The Challenge Global Competition W/ Cesim Access Card

ISBN : 9780077606121
Publisher : McGraw Hill Higher Education
Author(s) :
Publication Date :
Edition : 13
Overview "International Business: The Challenge of Global Competition, 13/e" by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. In addition, each new copy of "International Business, 13/e" includes access to CESIM - an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market which features access to CESIM. Only Ball, Geringer, McNett and Minor can offer a complete view of international business as diverse as the backgrounds of business students.

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