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Multivariate Data Analysis

Multivariate Data Analysis

ISBN 9780139305870
Edition 5 International ed
Publisher Pearson Education (us)
Author(s)
Overview
For graduate-level courses in Marketing Research, Research Design and Data Analysis . Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis greatly reduces the amount of statistical notation and terminology used while focusing instead on the fundamental concepts that affect the use of specific techniques.
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