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MyMarketingLab: Principles of Marketing 5th Edition
PLEASE NOTE: THIS IS ONLY THE MYMARKETINGLAB
Never content to rest on our laurels, during 2009 and 2010 we undertook a rigorous revision of the 4th Australian edition of Principles of Marketing. We collaborated with a total of 63 academics who reviewed, critiqued and provided suggestions to evolve the 5th Australian edition into an unsurpassed teaching and learning solution. We also collaborated with students who helped design the new cover. The 5th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. The 5th editions brand new learning designwith an integrative Concept Map at the start of each chapter, and insightful author comments throughoutenhances student understanding. We have thoroughly updated the 5th edition of Principles of Marketing to reflect the major trends and forces that marketing must take into account in this era of customer value and relationships.