National and Regional Tourism Planning: Methodologies and Case Studies

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National and Regional Tourism Planning: Methodologies and Case Studies

ISBN : 9780415109901
Publisher : Cengage Learning EMEA
Author(s) :
Overview Divided into two parts, this book covers the essential principles and techniques of tourism planning, showing how successful they can be if managed properly. Part 1 concerns methodologies and includes discussions on: policy implications; sustainability; economic and cultural considerations; implementation and control; monitoring; and market planning. Part 2 presents case studies, including: tourism planning in Malta; tourism policies in Zanzibar; economic development in Tibet; manpower in Oman; resorts in Mexico; marketing in Uganda; and community tourism in Sri Lanka. With checklists and project outlines, the guide offers an all-round resource for students and practitioners alike.

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