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New Products Management

New Products Management

ISBN 9780071244336
Edition 8 Revised edition
Publisher McGraw-Hill Publishing Co.
Author(s)
Publication Date
Overview
"New Products Management, 8/e", by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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