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New Products Management

New Products Management

ISBN 9780071289238
Edition 10th
Publisher McGraw Hill Higher Education
Author(s)
Publication Date
Overview
Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight this new edition of "New Products Management."
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