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New Products Management

New Products Management

ISBN 9780072961447
Edition 9th Edition
Publisher McGraw Hill Higher Education
Author(s)
Overview
"New Products Management, 8/e", by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

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