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New Products Management

Course Codes : MARK3091

New Products Management

ISBN 9780073404806
Edition 10 Rev ed
Publisher McGraw Hill Higher Education
Author(s)
Publication Date
Overview
Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make this book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight the new edition of "New Products Management."
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Due Date 12/12/2017

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