New Products Management

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New Products Management 9780073404806

Course Codes : MARK3091
ISBN : 9780073404806
Publisher : McGraw Hill Higher Education
Author(s) :
Publication Date :
Edition : 10 Rev ed
Overview Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make this book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight the new edition of "New Products Management."

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