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New Venture Creation: Asia Pac 1E

Course Codes : MKT341, ENGG5102

New Venture Creation: Asia Pac 1E

ISBN 9780070277663
Edition 1st edition
Publisher McGraw-Hill Australia
Author(s)
Publication Date
Overview
This text is the first regional adaptation of the highly regarded US title, New Venture Creation, by the late Jeffry Timmons and Stephen Spinelli. The Timmons text, which features the influential 'Timmons Model of Entrepreneurship', is celebrated as a landmark work in the field.
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