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New Venture Creation: Asia Pac 1E

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New Venture Creation: Asia Pac 1E

Course Codes : MKT341, ENGG5102
ISBN : 9780070277663
Publisher : McGraw-Hill Australia
Author(s) :
Publication Date :
Edition : 1st edition
Overview This text is the first regional adaptation of the highly regarded US title, New Venture Creation, by the late Jeffry Timmons and Stephen Spinelli. The Timmons text, which features the influential 'Timmons Model of Entrepreneurship', is celebrated as a landmark work in the field.

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