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New Venture Creation: Entrepreneurship for the 21st Century

Stephen Spinelli, Rob Adams · ISBN 9780077862480
New Venture Creation: Entrepreneurship for the 21st Century | Zookal Textbooks | Zookal Textbooks
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Publisher McGraw-Hill Education
Author(s) Stephen Spinelli / Rob Adams
Edition 10
Published 27th January 2015
Related course codes ENTREP5036 - Entrepreneurial Concepts and Mindset, ENTREP5036EX - Entrepreneurial Concepts and Mindset


New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.

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