Newsjacking: The Urgent Genius of Real-Time Advertising

Free Shipping over $50

and free returns nationwide (rentals only)


Money Back Guarantee

Newsjacking: The Urgent Genius of Real-Time Advertising

ISBN : 9780500516720
Publisher : Thames & Hudson Ltd
Author(s) :
Publication Date :
Overview From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, "Newsjacking" features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, "Newsjacking" combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.



Leaves warehouse in 4 - 5 business days

List Price : $55.00

Savings : $6.60