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Small Business Management

Justin Longenecker, J. Petty, Leslie Palich, Frank Hoy · ISBN 9798214352794
Small Business Management | Zookal Textbooks | Zookal Textbooks
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Publisher Cengage Learning, Inc
Author(s) Justin Longenecker / J. Petty / Leslie Palich / Frank Hoy
Subtitle Launching & Growing Entrepreneurial Ventures
Edition 19
Published 4th February 2019
Related course codes ENTREP1000 - Business Lifecycles

Launching & Growing Entrepreneurial Ventures

Follow your dream of owning a successful small business with the insights found in Longenecker/Petty/Palich/Hoy's market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 19E. This market-leading book provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. The book places you in the role of decision-maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The authors provide the background you need to create, manage and analyze a business plan for your own venture. Unforgettable examples, current video cases and coverage of the most current developments in business management today keep this engaging book as current and practical now as it was when it led the market with its first edition more than 50 years ago.
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