Overview''Blonsky has grouped numerous original and newly translated works by those who have been highly visible forces in semiotic circles . . . His book functions as a unified voice proclaiming the power of semiotics to reveal the hidden practices and secrets of modern society.''--Journal of Communication.Contributors include Roland Barthes, Michel de Certeau, Jacques Derrida, Edmundo Desnoes, Umberto Eco, Michel Foucault, Julia Kristeva, Jacques Lacan, Thomas A. Sebeok, and others.