An invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and website owners will benefit from this book, as will traditional marketers with little or no experience of online marketing. With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases. You will learn about: the changing face of marketing; the new frontier of PR and media; using your website to generate income; getting the most from the search engine crowd; promote your message through socializing; getting others to sell your products for you; spreading your message through online advertising.