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Open Innovation
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Description
Description| Publisher | Oxford University Press USA |
| Author(s) | Arthur B. Markman |
| Subtitle | Academic and Practical Perspectives on the Journey from Idea to Market |
| Published | 27th July 2016 |
| Related course codes |
Academic and Practical Perspectives on the Journey from Idea to Market
The traditional structures of business and the workplace have changed drastically in recent years. In response, companies have continuously worked to improve their ability to generate new ideas and bring them to market by removing the common constraints on the processes of innovation. This movement of open innovation in the workforce necessitates improvements in the arenas of idea generation, evaluation, funding, and the presentation of these ideas to themarketplace in new and exciting ways.Edited by Arthur B. Markman, Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market brings together the latest
scholarship on these elements with tried-and-true stories of successful applications in real-world settings. Authors explore a variety of new methods for improving idea development and processes, making this book an invaluable resource for readers as they learn how to create a supportive ecosystem for their employees and co-workers.
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