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Operations Management for MBAs

Operations Management for MBAs

ISBN 9780470485767
Edition 4 Revised edition
Publisher John Wiley & Sons Ltd
Author(s)
Publication Date
Overview
"Operations Management for MBAs" provides an introduction to the basic concepts of operations management with a strategic, conceptual, and contemporary approach. Specifically written with the needs of MBA students in mind, current topics such as supply chain management, the balanced scorecard, and yield management, as well as those specific to marketing, finance and other majors are explained.

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