MBAs in the workforce today are facing issues in such areas as supply chain management, the balanced scorecard, and yield management. This informative book arms them with a much-needed introduction to operations management and explains how to deal with the challenges in these areas. It guides them through all the basics including cote competency, mass customization, benchmarking, business process design, and enterprise resource planning (ERP). All the while, it emphasizes the critical role that operations management will play in all the career paths that they choose.
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